Dealership performance is not driven by products alone — it is driven by people, processes, accountability, and execution. UDS partners with dealer groups to unlock measurable growth across every department.
Unlike traditional providers that focus on a single area, UDS takes a comprehensive approach — working alongside dealer principals, GMs, finance teams, service departments, and BDCs to identify opportunities, implement solutions, and measure results.
Founded by automotive industry professionals with decades of retail dealership experience, Unified Dealer Services was created to help dealers unlock hidden profit opportunities across every department. Our mission: increase profitability, improve operational performance, and create sustainable income growth through proven strategies and hands-on partnership.
Unlike traditional providers that focus on a single area of the dealership, UDS takes a comprehensive approach to performance improvement. We work alongside dealer principals, general managers, sales leaders, finance teams, service departments, and business development centers to identify opportunities, implement solutions, and measure results.
What sets UDS apart is our commitment to execution. We do not simply provide recommendations — we partner with dealerships to implement strategies that drive measurable results. Through customized training, performance coaching, data analysis, and accountability systems, we help dealer groups create consistent, repeatable success.
Today, UDS supports multiple dealership rooftops across the country, delivering increased profitability, stronger customer retention, improved employee performance, and enhanced operational efficiency. As the automotive industry continues to evolve, UDS remains focused on helping dealers stay ahead of the curve.
Gerred brings deep, hands-on experience across the automotive retail and F&I landscape. His background spans regional sales leadership, dealer development, and product strategy — having worked with dealer groups and premier F&I providers to drive measurable profitability improvements across multiple rooftops.
A graduate of Texas Southern University with a degree in Business Administration, Gerred co-founded Unified Dealer Services on the belief that dealerships deserve a consulting partner who operates inside the business — not one who drops in, hands over a report, and leaves. His approach centers on execution, people development, and building systems that generate consistent results long after the engagement ends.
Keith is a multi-faceted senior executive with more than 30 years of experience in the automotive financial services industry. His career spans executive leadership roles at GSFSGroup, EFG Companies, Innovative Aftermarket Systems, RoadVantage, and CareGard Warranty Services — where he served as Chief Revenue Officer and Chief Operating Officer.
Known across the industry for his ability to build high-performance sales teams and create scalable income development strategies, Keith brings proven expertise in F&I product development, channel development, reinsurance, and dealer profitability. A graduate of the University of Arkansas, Keith is based in the Dallas-Fort Worth area and brings a rare combination of operational depth and entrepreneurial energy to every dealership partnership.
As the automotive industry continues to evolve, UDS embraces AI-driven strategies, real-time analytics, and innovative technology to help dealerships identify opportunities faster, sharpen decision-making, and operate more efficiently than ever before — staying ahead of the curve, not behind it.
Whether you're looking to improve one department or transform your entire operation, UDS is ready to build a plan around your specific goals.
Tell us about your dealership and what you're looking to accomplish.
Gerred and Keith personally review every inquiry — you'll hear from us within one business day.
Thank you for reaching out. The UDS team will personally review your inquiry and be in touch within one business day to discuss how we can help your dealership group.